all in the packaging


“Total revenue increased 12.2% to $21.2 million in the three months
ended August 31, 2002 from $18.9 million in the three months ended
August 31, 2001.”

RedHat 10-Q 10/15/02

To think someone can make money for packaging — RedHat is doing it to
the tune of $20M/quarter. This would be an interesting case study
since they cannot have IP in the silicon valley sense of proprietary
software or patents. Their value is brand name reputation, and
relationships that allow them to effectively solve problems. They
probably appear closer to a consulting house than a software company.

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