I haven’t yet visited the e-Mocha cafe yet, but I have had my eye
on it for a few weeks, waiting. The sign has been up for a few
weeks before the store was actually open which is good advertising.
I would cut them a little slack since it was their first week —
and I say that mostly because i live in union city and want such a
place to succeed if it can. If this was say, San Francisco or Palo
Alto, I would have higher expectations about their getting up to
speed quickly and would be surprised if such a place would actually
stay in business more than a year — failure there would be more
because of available alternatives than poor service. It could be
that the store owners are new at it and have a grand vision but
haven’t worked out the service details. Calling it ‘beta’ is a
good analogy. As long as it seems they are learning from (and open
to) customer feedback, I expect they will get it right in the niche
they are addressing.
Three different people, four different experiences.
First person (Amanda), great mocha first time, weak latte style
mocha the next time. I think the chocolate was lying towards the
bottom, not mixed up.
Second person gives a latte instead of a mocha and then corrects it
quickly by pouring chocolate into it.
Third person prepares a great mocha.
Fourth person charges for a large but prepares a medium. Otherwise
good mocha. Wasn’t sure how to handle the situation. Wrote out a
‘free mocha’ coupon.
Fifth person prepares a great mocha.
Update for 2004-10-18:
They now have a stored value, points card for rewarding repeat purchases.
Update for 2004-11-29:
They seem to have laid off some of their barista staff — there are only two people that seem to be regularly there. There’s a help wanted sign in the window. One person mentioned they were only trying to hire people who have prior experience.