I’ve become addicted to Tapioca Express faster than Starbucks. Their slogan, which is also emblazened on their cup, “Suddenly, I want more” is forboding of what will happen to you after a couple of weeks. Their FAQ can’t really explain why I would want more.
I cannot explain the reason for my repeated cravings other than it is something new and different than cafe mocha, caramel apple cider, or chai latte. At least, I have some variety in my addictions now.
One big issue which limits me to 5 drinks a week (one after work) instead of 10 (one before work and one after) is the lack of stores in San Francisco downtown SOMA/financial district area.