Free public Wi-Fi is more free PR than free Wi-Fi


As I sit in the Starbucks in Mountain View, with 19% signal strength
of Google’s Wi-Fi compared to 65% signal strength of T-Mobile, it’s
clear you get what you pay for. I doubt they’re serious about
actually getting wide coverage – rather just enough coverage to be
useful some fraction of time and to get press interest. They are not
yet at the level of Verizon (“can you hear me now?”) or any other
hotspot service provider.

Soon Starbucks will be offering Wi-Fi for free, so what me worry? Looks like the actual cost of Wi-Fi is actually going to approach the marginal cost of Wi-Fi. Maybe the next phone I get will run VoIP to take advantage of the Starbucks internet.

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